Real time bidding (how targeted ads work)

This month we look at the Real Time Bidding (RTB) system – this is the mechanism that provides targeted ads to your web pages and devices.  We’ll cover the basic mechanism, what data is held, how do they know it’s you, main companies involved, pros & cons and what can be done.

Plenty of time is reserved for discussions.

Joining details will be emailed to subscribers nearer the time.  If you aren’t a member, it’s free to join here https://u3acommunities.org/subscribe-to-computing-forum/.