This month we look at the Real Time Bidding (RTB) system – this is the mechanism that provides targeted ads to your web pages and devices. We’ll cover the basic mechanism, what data is held, how do they know it’s you, main companies involved, pros & cons and what can be done.
If you aren’t a member, it’s free to join here https://u3acommunities.org/subscribe-to-computing-forum/.
Plenty of time is reserved for discussions.
19th Aug 2025 at 3pm UK
The slides were :
The recording was :
The references were :
- https://en.wikipedia.org/wiki/Real-time_bidding
- https://en.wikipedia.org/wiki/Demand-side_platform
- https://en.wikipedia.org/wiki/Supply-side_platform
- https://www.youtube.com/watch?v=-Glgi9RRuJs
- https://iabtechlab.com/standards/audience-taxonomy/
- https://coveryourtracks.eff.org/learn
- https://openweb.systems/2022/06/02/real-time-bidding-explained-and-how-to-protect-your-personal-data/
- https://learn.microsoft.com/en-us/xandr/policies-regulations/third-party-providers
- https://www.iccl.ie/
- https://assets.publishing.service.gov.uk/media/5e1c4985e5274a06b7450a13/Oracle_-_Response_to_SoS_-_Appendix_4_-_Google_Shadow_Profiles.pdf
- https://techsko.com/understanding-shadow-profiles-the-hidden-data
- https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Analytica_data_scandal
- https://www.iccl.ie/wp-content/uploads/2023/11/Europes-hidden-security-crisis.pdf
- https://www.iccl.ie/wp-content/uploads/2023/11/Americas-hidden-security-crisis.pdf
- https://www.washingtonpost.com/dc-md-va/2023/03/09/catholics-gay-priests-grindr-data-bishops/
- https://www.eff.org/deeplinks/2022/05/how-disable-ad-id-tracking-ios-and-android-and-why-you-should-do-it-now
- https://localmess.github.io/
- https://fingerprint.com/
- https://proton.me/blog/how-to-read-privacy-policy
- https://tosdr.org